About Us
Our Story
Indulge in the allure of chance and the mystique of lucky numbers with our inaugural whisky release, aptly named "17 Black." This extraordinary creation draws inspiration from the enchanting angelic number 17, a symbol of luck and destiny.
The narrative of 17 Black began with the legendary luck of none other than James Bond actor Sean Connery. His astonishing tale unfolds as he placed his bets on 17 black not once, but three times at the roulette wheel. Against all odds — a staggering 1 in 50,653 chance — the bets triumphed. The improbable unfolded as he let each bet ride, emerging victorious each time.
This captivating story became a defining moment, etching 17 black into the annals of luck and fortune. Connery's audacious moves at the roulette table left him with a fortune of around seventeen million lire, equivalent to over £160,000 today.
Our Whisky
When it comes to taste however, this is something we never leave to fate.
Our commitment to exceptional quality begins with sourcing whisky from some of the world's most distinguished distilleries, where we meticulously handpick unique, single casks.
These carefully chosen casks are entrusted to the hands of time, allowing them to mature until the precise moment when their flavors are ready to be unleashed upon the world. Enter Master Blender, Max McFarlane, whose expertise transforms this aging process into a symphony of flavours. Max skilfully marries casks, enhancing the distinctive taste of every individual malt. The result is a taste profile that stands in a league of its own – truly unparalleled.
At 17 Black, we believe that crafting exceptional whisky is both an art and a science. From the sourcing of premium ingredients to the meticulous curation by our Master Blender, each step is a deliberate pursuit of excellence. Indulge in the culmination of expertise, time, and passion with every sip of our unparalleled whiskies. Because when it comes to taste, we rely not on luck, but on the artistry of our craft.